TikTok Marketing in 2025: An Expert’s Guide to Mastering the Algorithm
Five years ago, many businesses dismissed TikTok as a platform for Gen Z dance challenges. Today, that narrative is a relic of the past. In 2025, TikTok is a global marketing powerhouse with over 1.5 billion monthly active users, a sophisticated e-commerce ecosystem, and a search engine rivaling Google for a massive audience. For businesses,…