Lazada Marketing & Services: The Complete Guide to Dominating E‑Commerce in Southeast Asia
Introduction In just over a decade, Lazada has transformed from a startup into Southeast Asia’s e‑commerce powerhouse, operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada combines cutting-edge technology, localized marketing, and seller‑friendly services to capture a massive share of the region’s online retail market. For businesses, Lazada isn’t…