If you are an IOS app developer or marketer, you know how important it is to have a good rating and review on the App Store. Ratings and reviews are one of the main factors that influence the visibility, discoverability, and popularity of your app. They also affect the user’s decision to download, use, and recommend your app.
According to a survey by Apptentive, 77% of app users read at least one review before downloading a free app, and 80% do so before downloading a paid app. Moreover, 55% of app users report that a one-star increase in rating can make them more likely to download an app, while 50% say that a one-star decrease can make them less likely to download an app.
Therefore, having a high rating and a positive review can help you attract more users, increase your downloads, improve your retention, and boost your revenue. However, getting a high rating and a positive review is not easy. It requires a lot of effort, strategy, and creativity.
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What are IOS App Rating and Review and Why Do They Matter?
IOS app rating and review are two ways that users can provide feedback on your app on the App Store. A rating is a numerical score that users can give your app on a scale of one to five stars, while a review is a written comment that users can leave on your app’s product page.
Both rating and review are visible to other users and potential users on the App Store, and they can influence their perception and behavior towards your app. Here are some of the reasons why rating and review matter for your app:
- They affect your app’s ranking and visibility on the App Store.The App Store uses a complex algorithm to rank and display apps based on various factors, such as relevance, quality, popularity, and user feedback. Rating and review are among the most important factors that the algorithm considers, as they reflect the user’s satisfaction and engagement with your app. Having a high rating and a positive review can help your app rank higher on the App Store, appear more frequently on search results and featured lists, and get more exposure and attention from users.
- They affect your app’s conversion and retention rates.Rating and review are also among the most important factors that users consider when deciding whether to download and use your app. Users tend to trust the opinions and experiences of other users more than the descriptions and screenshots provided by the developers. Having a high rating and a positive review can help your app convince more users to download and try your app, as well as keep them using and enjoying your app. On the other hand, having a low rating and a negative review can deter users from downloading and using your app, or make them uninstall your app after a short time.
- They affect your app’s reputation and word-of-mouth.Rating and review are not only visible on the App Store, but also on other platforms and channels, such as social media, blogs, forums, and podcasts. Having a high rating and a positive review can help your app build a good reputation and a loyal fan base, as well as generate more organic and viral marketing. Users who are happy and satisfied with your app are more likely to share and recommend your app to their friends, family, and followers, creating a positive word-of-mouth effect. Conversely, having a low rating and a negative review can damage your app’s reputation and credibility, as well as trigger more complaints and criticisms, creating a negative word-of-mouth effect.
As you can see, rating and review are crucial for your app’s success and growth. However, getting a high rating and a positive review is not easy. It requires a lot of effort, strategy, and creativity.
In the next section, we will show you how to grow your IOS app rating and review organically, by following some proven tips and techniques.
How to Grow Your IOS App Rating and Review Organically?
Growing your IOS app rating and review organically means that you get genuine and authentic feedback from real and active users who use your app and enjoy your app. This is the best and most ethical way to boost your app’s rating and review, as it reflects the true value and quality of your app, and it can help you improve your app’s performance and user experience.
However, growing your app’s rating and review organically is not easy. It requires a lot of effort, strategy, and creativity. Here are some of the tips and techniques that you can use to grow your app’s rating and review organically:
- Deliver a great app.The first and most important step to grow your app’s rating and review organically is to deliver a great app that meets and exceeds your users’ expectations and needs. Your app should have a clear and unique value proposition, a user-friendly and attractive design, a fast and smooth performance, a rich and useful functionality, and a regular and timely update. Your app should also be bug-free, secure, and compatible with different devices and operating systems. A great app can make your users happy and satisfied, and more likely to rate and review your app positively.
- Ask for rating and review at the right time and in the right way.The second step to grow your app’s rating and review organically is to ask for rating and review at the right time and in the right way. You should not ask for rating and review too soon or too often, as it may annoy or irritate your users, or make them feel pressured or manipulated. You should also not ask for rating and review when your users are busy or distracted, as it may interrupt or interfere with their user experience, or make them ignore or dismiss your request. Instead, you should ask for rating and review when your users are most likely to feel satisfied and engaged with your app, such as when they complete a task, achieve a goal, unlock a feature, or receive a reward. You should also ask for rating and review in a polite and friendly manner, and explain the benefits and importance of rating and review for your app. You can use the SKStoreReviewController API to request rating and review from your users in a consistent and non-intrusive way. This API allows you to prompt for rating and review up to three times in a 365-day period, and lets your users rate and review your app without leaving your app. For more information on how to use this API, see Ratings and reviews | Apple Developer Documentation.
- Respond to rating and review promptly and professionally.The third step to grow your app’s rating and review organically is to respond to rating and review promptly and professionally. You should not ignore or neglect your users’ feedback, as it may make them feel unappreciated or frustrated, or discourage them from rating and reviewing your app in the future. You should also not argue or be rude to your users, as it may damage your app’s reputation and credibility, or provoke more negative rating and review. Instead, you should respond to rating and review promptly and professionally, and show your gratitude and respect to your users. You should thank your users for their positive rating and review, and encourage them to share and recommend your app to others. You should also apologize to your users for their negative rating and review, and address their issues and concerns, and offer solutions and improvements. You can use the App Store Connect to view, sort, and respond to rating and review from your users. For more information on how to use this tool, see Ratings, reviews, and responses – App Store – Apple Developer.
- Incentivize and reward your users for rating and review.The fourth step to grow your app’s rating and review organically is to incentivize and reward your users for rating and review. You should not bribe or coerce your users to rate and review your app, as it may violate the App Store Review Guidelines, or make your users feel cheated or manipulated. You should also not ask your users to rate and review your app with a specific number of stars or a specific comment, as it may compromise the authenticity and credibility of your rating and review. Instead, you should incentivize and reward your users for rating and review in a fair and transparent way, and let them choose the number of stars and the comment they want to give your app. You can offer your users some incentives and rewards for rating and review, such as extra coins, lives, points, levels, features, or discounts. You can also gamify your rating and review process, and make it fun and engaging for your users, such as by using badges, leaderboards, challenges, or quests.
These are some of the tips and techniques that you can use to grow your app’s rating and review organically. However, growing your app’s rating and review organically can be time-consuming, challenging, and unpredictable. You may not get enough rating and review from your users, or you may get more negative rating and review than positive ones. Moreover, you may face a lot of competition and saturation on the App Store, and your app may not get enough exposure and attention from potential users.
Therefore, you may also want to consider buying IOS app rating and review from a reliable and professional source, such as us. Buying IOS app rating and review can help you boost your app’s rating and review quickly and easily, and complement your organic growth strategy.
In the next section, we will show you why you should buy IOS app rating and review from us, and how we can provide you with the best IOS app rating and review services in the market.
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